Create Special

Think and act like an entrepreneur to change your life


This book is for anyone who wants to leave a dent in the world.

Jim Duffy has helped thousands of people realise their dreams in business with his start-up accelerator Entrepreneurial Spark. In his first book, he’s here to help readers do the same. Create Special reveals the secret sauce of successful entrepreneuring® – showing readers exactly what it takes to train for success as an entrepreneur and in life.
With wit and wisdom, and drawing on real-life case studies, Jim sets out:

– What it really means to be an entrepreneur – and how so many get this fatally wrong
– How to be enabled – and overcome any obstacle that gets in the way
– The secret methods of unbelievable focus – and the incredible rewards that flow from it
– How entrepreneurs deal with risk, uncertainty and volatility
– How to gain and maintain the right mindset as an entrepreneur – and be truly authentic
– What the right kind of entrepreneurial discipline looks like – and how to build it day by day
– Why more people should shoot for the moon – and what happens when they get there.

This is a brilliantly no-nonsense and concise book that refuses to waste a second of the readers time – a companion to read again and again on the entrepreneurial journey. Even if the reader isn’t looking to start a business, Jim’s lessons on thinking and acting like an entrepreneur can change lives for the better.

Buy from Amazon | £12.99 - Paperback
Additional Information

About Jim

Jim Duffy MBE is the co-founder of Entrepreneurial Spark, the world's largest equity-free business accelerator for new-start businesses. Entrepreneurial Spark has 13 hubs in the UK and four in India, from where it enables over 1,000 entrepreneurs annually.

Starting in 2011, Jim built Entrepreneurial Spark from scratch to what has become a phenomenon in enabling early-stage entrepreneurs to create special by starting and growing new businesses. Jim believes that anyone can learn to be more entrepreneurial through a process of enablement that focuses on mindsets and behaviours. This leads to people becoming credible, backable and investable - in any walk of life.

Jim's work on enabling mindsets attracted big players to back Entrepreneurial Spark across the UK and India, including NatWest, KPMG, Viridian and Dell. He has also been recognised by Ernst & Young for his work with entrepreneurs, and has twice been included in the Sunday Times Maserati 100 list of game-changing entrepreneurs.

Jim was made an honorary professor at Glasgow Caledonian University and is a visiting professor at Edinburgh Napier University. He was awarded an MBE in 2017 for his services to entrepreneurship.

Additional Information

Edition 1stFormat Hard CopyISBN 9780857196132
Place of publication United Kingdom