Dual Transformation

How to Reposition Today’s Business While Creating the Future


In Dual Transformation, innovation and growth consultant Scott Anthony and his co-authors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.
Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows readers how their company can come out of a market shift stronger and more profitable. The authors build upon the lessons of Xerox, Apple, and Barnes & Noble, as well as a case study from Clark Gilbert’s firsthand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace.
The book offers critical insight into responding to disruptive shock with three value propositions: (A) repositioning today’s business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to pioneer creative new markets.

Buy from Amazon | £22.00 - Hardcover

Additional Information

Format Hard CopyISBN 9781633692480
Place of publication US