If you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales.
By applying engineering principles to sales and marketing, this book will enable you to:
•Build a deep understanding of your current business position
•Develop a pragmatic plan to take your business on a well-structured growth journey
•Apply tactics to ensure the plan is delivered on time and within budget
•Develop an efficient sales process that measurably increases revenue
•Build the capability and skillset of your sales and marketing team
•Understand your market to prioritise investment