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Leading-Innovation-cover

Leading Innovation, Creativity and Enterprise

Leading-Innovation-cover

‘Leading Innovation, Creativity and Enterprise’ offers a unique synthesis of theory and practice in the art of creating great ideas and converting them into profitable innovations in business. In exploring questions around igniting and fostering creativity, this new title demonstrates how to encourage and lead creative teams, as well as how to build an enduring and innovative company culture.

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Additional Information

Peter Cook leads Human Dynamics, a worldwide creativity and innovation consultancy. Peter has an MBA, is a Chartered Chemist and is a Fellow of the CIPD.

Additional Information

Edition FirstFormat Hard CopyISBN 9781472925398
Place of publication London