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Sense and Respond

How Successful Organizations Listen to Customers and Create New Products Continuously

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New technologies enable organizations to observe customer, employee, and stakeholder behavior in real time; communicate internally at extraordinary speed; and innovate continuously. ‘Sense and Respond’ explains how these technologies are being harnessed, and presents detailed success stories of the “sensing organizations” that are constantly learning and adapting to feedback.

Buy from Amazon | £23.00 - Hardcover

Additional Information

Format Hard CopyISBN 9781633691889
Place of publication US