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Small Business Management

Small Business Management and Entrepreneurship

Small Business Management

This innovative text draws on contemporary theory and practice of small business management and entrepreneurship in equal measure. It includes numerous examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing your knowledge of small business management and entrepreneurship up to date. Coverage of entrepreneurship theory includes the latest thinking on entrepreneurial cognition and intent, lean start-ups, business models, effectuation theory and the use of social media in marketing.

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Additional Information

Edition 7Format Hard CopyISBN 9781473729735
Place of publication Andover, UK