The Growth Director’s Secret

Why businesses struggle to grow - and what you can do to change it


Growth can be the most important attribute for any business to have, and yet it is often the least well-managed area of a company’s operations. The book reveals the near-universal misunderstandings about consumer motivation, shopping behaviour and brand choice, and shows how these can lead companies to develop bland and undifferentiated consumer propositions.

Introducing new ideas and concepts – such as ‘Shopping on Autopilot’  and ‘Marketing at Open Minds’ – the book is essential reading for business owners and managers who want to position their companies for significant, sustained and profitable growth.

Buy from Amazon | £25.00 - Hardcover

Additional Information

Edition FirstFormat Hard CopyISBN 9781472936295
Imprint Bloomsbury BusinessPlace of publication UK