The Power of Little Ideas

A Low-Risk, High-Reward Approach to Innovation


Today’s conventional wisdom says that to survive, companies must move beyond incremental, sustaining innovation and invest in radical, disruptive innovation. But in doing this, organizations often abandon the important products or ‘crown jewels’ that built the organization, setting their sights instead on reinventing the future of their industry.
In ‘The Power Of Little Ideas’, David Robertson examines a third approach to innovation, a low-risk, high-reward strategy that focuses on three key elements:
■■ Creating a network of diverse, complementary innovations around a central
product that make that product more appealing and competitive, without
fundamentally changing it.
■■ Developing those complementary innovations so they work together as a
system to achieve a single promise.
■■ Managing new innovations centrally and closely so that all the different
partners are successful.
Robinson urges organizations to use this third way to form relationships with their customers, listening to them, understanding their challenges, and developing broader and deeper connections with them. By doing this, companies will find opportunities to innovate around their current products and make those products more compelling.

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Additional Information

Format Hard CopyISBN 9781633691681
Place of publication US