Inspire teams, engage customers, transform business
John O'Brien and Andrew Cave Pearson 30th June 2017
Purpose is the secret ingredient to exceptional performance, happier employees and clarity in a
VUCA (Volatile, Uncertain, Complex and Ambiguous) world. But how do you find such purpose and ensure it propels your business forward?
- How can purpose provide clarity?
- How can it accelerate success?
- How can it build a long-term sustainable business?
The Power of Purpose shares a simple six-step framework to help you identify, clarify and shape your business purpose, gain a competitive advantage and boost your bottom line. But the benefits are not just commercial: you’ll also accelerate innovation, simplify decisions, inspire employees and build customer and brand loyalty.
With interviews from some of the world’s most successful business leaders covering how they bring ethical purpose in business to life, you’ll quickly learn how to harness the authentic values of your
business and discover how you can embody your purpose as a leader.
The Chartered Management Institute is the only chartered professional body in the UK dedicated to promoting the highest standards of management and leadership excellence. Over 100,000 managers use our unique services on a daily basis.
Today, the world puts huge emphasis on performance and demands more skills than ever before. Yet far too many managers don’t get the guidance they need to tackle their challenging roles. We want to end this paradox and help managers to stop simply getting by… and to start excelling.
About the British Library
The British Library brings together practical business information with management and business theory to form the most extensive collection of material for management research in the UK.
About Henley Business School
Henley is a world-renowned international business school based in the UK, operating around the world, and offers a portfolio spanning the range of business education, from undergraduate courses to doctoral degrees and pure research to customised executive education alongside its world-ranked MBA. Henley is one of a few business schools worldwide to hold triple-accredited status and is ranked among the top schools in Europe.
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