Think Simple

How Smart Leaders Defeat Complexity


The secrets to Apple’s success and how to use them, from the Apple insider Ken Segall

In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple’s success – and shows you how to use them. It’s all about simplicity.

Whether you’re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world – including Ben & Jerry’s, Whole Foods, Intel and HyundaiCard – Segall provides a simple roadmap for any company to find success.

Buy from Amazon | £14.99 - Paperback - Paperback
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'a thought-provoking view of simplicity in action' - Fortune

Additional Information

Format Hard CopyISBN 9780241004449
Imprint PortfolioPlace of publication UK