Your strategy needs a strategy

Your Strategy Needs a Strategy

How to Choose and Execute the Right Approach

Your strategy needs a strategy

In a business environment that is changing faster and becoming more uncertain and complex by the day, it’s never been more important – or more difficult – to choose the right approach to strategy. These authors show how existing strategy approaches sort into five categories – Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable - depending on the extent of predictability, malleability, and harshness of the business environment in which the organization is operating. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.

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Additional Information

Format Hard CopyISBN 9781625275868
Place of publication Boston, Massachusetts