This prize will be awarded to the entry that, in the opinion of the judges will best inspire innovation, encourage business or product development or support organisational development and adaptability.
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
Growth can be the most important attribute for any business to have, and yet it is often the least well-managed area of a company’s operations. The book reveals the near-universal misunderstandings about consumer motivation, shopping behaviour and brand choice, and shows how these can lead companies to develop bland and undifferentiated consumer propositions.
Introducing new ideas and concepts – such as ‘Shopping on Autopilot’
With the advances in technology over the past forty years, humanity should be on track towards a golden age of prosperity with equality of opportunity for all. Instead, we have a world where poverty and unemployment continues to rise and social unrest and extreme politics is becoming the norm.
In 2004, this paradox led one of the UK’s first Internet entrepreneurs to resign from his Internet company with a mission to get involved
If you are the owner of a manufacturing or engineering business and want to create more demand and sell more of your products and services, Growth Engineering provides a practical and proven approach to master marketing and increase sales.
By applying engineering principles to sales and marketing, this book will enable you to:
•Build a deep understanding of your current business position
Gordon McAlpine is a self-made, successful entrepreneur who has been there and done it. By starting up, growing and exiting a highly successful global technology company without any funding from investors or the bank, he has personally proved that the organic Scale Up of a business really is an achievable dream.
In Scale Up Millionaire, he reveals his proven 6-Step Scale Up Process, which shows you how to:
• Convert your solid product