In today’s world, it’s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.
Curation, or the art of selecting useful information to form meaningful collections, is the new buzzword that tech companies and media professionals have eagerly latched on to. But curation is a far more powerful and deeply relevant idea than we give it credit for. It answers the question of how we make sense of a culture in which problems are often about having too much, and shows how we keep growing in a world of excess.
Contains over 30 interviews with influential business experts including Sir Richard Branson, Arianna Huffington and Jamie Oliver.
A great leader is often the driving force of a great business. They are inspirational, influential and excellent role models for anyone in business.
But how do the best minds in business become astonishingly successful?
Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew
Do you have an idea in you? A hobby, a project, a product … something that could change your life?
The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success – on your own terms.
The secrets to Apple’s success and how to use them, from the Apple insider Ken Segall
In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple’s success – and shows you how to use them. It’s all about simplicity.