Innovation and Entrepreneurship

Traction-Cover

Traction

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.

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The 10% Entrepreneur

Start something new, develop your career and diversify your skills – without giving up your day job

You want to launch a business, try something new and make yourself more employable, but you don’t want to lose the security of your job. You no longer have to choose. Instead, become a 10% entrepreneur.

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Business for Punks

BrewDog’s co-founder James Watt offers a business bible for a new generation. It’s anarchic. It’s irreverent. It’s passionate. It’s BrewDog.

Don’t waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

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Design-Centered Entrepreneurship

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions.

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Start Up

Start Up is ideal for anyone looking to start a business – whether they are a student or a professional preparing to launch their own business or social enterprise. It covers the crucial business processes that need to be considered when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania.