Mapped to CIPD learning outcomes at level 5 and level 7 and written in an accessible way, Employment Relations: Fairness and Trust in the Workplace critically reflects on current research, commentary, evidence and practice in the employment relationship with a unique focus on organizational justice.
A Guide to Professional Doctorates in Business and Management has been written by a team of experts with experience of the challenges faced in both studying for and supervising professional doctorates in business and management. Inside they address the key issues faced, in particular how these courses differ from a traditional PhD, and the different skills and approach needed for success.
This handy guide is the gateway to help you understand the academic and practical aspects of employability and to make the most of your longer-term graduate employability development.
Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results.
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues.