A GOOD BOSS HITS HIS GOALS AND LEADS HIS TEAM. A SUPERBOSS BLOWS AWAY HER GOALS BY BUILDING AN ARMY OF NEW LEADERS. WHICH WOULD YOU RATHER BE?
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors.
Today’s leaders need to change radically to meet the challenge of complex organizations in business landscapes that are in flux. This requires not merely new skills and competencies, but a step-change in development in three fundamental dimensions: how you do things, who you are, and how you relate to other people. 4D Leadership is what happens when this step-change in doing, being and relating takes place.
Using ground-breaking modelling, Big Change, Best Path brings unique insights to the dynamics and process of organizational change, understanding success and failure, defining and describing the drivers and conditions of change, and the patterns and paths of organizational change.
Understanding how employees’ brains work has lasting impact in terms of meeting business objectives and becoming an employer of choice. Neuroscience for Organizational Change helps businesses understand why employees find organizational change difficult and what they need from work relationships to perform at their best. Providing practical examples of how to apply these insights, the book enables organizations to improve performance as well as support the mental and emotional well-being of employees.