Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences.
This book predicts the decline of today’s professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century.
The Future of the Professions explains how ‘increasingly capable systems’ – from telepresence to artificial intelligence – will bring fundamental change in the way that the ‘practical expertise’ of specialists is made available in society.
In the new millennium, business collaboration is the name of the game. Gone are the days when a singular company that housed all its value creating activities under one roof could succeed. The fact is that companies of all sizes now focus on their core competencies and work with a global network of strategic suppliers and partners to bring products and services consistently to market.
What if we could improve our ability to predict the future?
Everything we do involves forecasts about how the future will unfold. Whether buying a new house or changing job, designing a new product or getting married, our decisions are governed by implicit predictions of how things are likely to turn out. The problem is, we’re not very good at it.
Data is changing the nature of competition. Making sense of it is tough; taking advantage of it is even tougher. There is a clear business opportunity for organizations to use data and analytics to transform business performance.