This prize will be awarded to the entry that, in the opinion of the judges, will best serve commuters and retain their attention during a journey to work by inspiring them, informing them about and engaging them with a management and leadership topic.
THE INSTANT NEW YORK TIMES BESTSELLER
How do social media stars generate such obsession – even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.
Sehdev shows why successful images today – the most famous being Kim Kardashian –
Calling all leaders and managers! How do truly Inspirational Leaders move ordinary people to achieve extraordinary things? This book provides crucial answers and insights to this question! Packed with case studies showcasing Inspirational Leadership practice from leaders from organisations such as TUI, Hilton, Domino’s Pizza, Al Tayer, Burberry, Malmaison etc., this book outlines how they practice the authors’ ground-breaking concept
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.
Your brain is your most valuable asset, and yet we are taught so little about it. The one thing that’s involved in all your feelings, thoughts, and actions, and you’re never given the manual. Consequently few of us realise our potential. Recent developments in neuroscience demonstrate that your brain is like a muscle; you can increase your brain power, and even change and develop your brain over time.
The future of business will be all about “business as unusual”. The rising wave of new technology in particular will mean companies and individuals will experience change at a rate and scale that will surprise many. In this book, a leading futurist and consultant provides a unique perspective for understanding and managing such change.
Hyttffors draws from the idea of yogic philosophy and the concept of mind mastery to help managers address