The Commuter’s Read

9780749473938

Flat World Navigation

Flat World Navigation introduces the new future of work in the ‘flattened world’ of the new digital attention-based economy, where real connections can be made in seconds across departments, businesses, cultures and countries.

Combining the best elements of networking, social media outreach and collaborative techniques, flat world navigation is an essential capability to build and maintain relationships between colleagues, customers and partners.

9780749475093

Campaigns that Shook the World

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns – political, corporate and entertainment – from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.

9781910692455

Smack My Pitch Up!

Bestselling author Andreas Loizou delivers the first in a groundbreaking new series of concise, forthright and wholly practical titles that give you the real skills you need to succeed in business. Business writing is often terrifying. Many of us get blocked, lost, anxious and confused when forced to put our thoughts into words. In our frantic, numbers-driven world, the importance of clear writing is often over-looked.

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#NOW

Do you ever feel stressed? Of course you do. One way we cope is to lower expectations, but we miss what may make us stronger. This book offers valuable insights into an alternative.

You can choose to nurture a Nowist mindset and by seeking joy in the flow of life, you will discover your natural power to take action and keep moving forward. We live in the present but carry the anxieties of the past and concerns of the future with us at all times. Yet, you can only directly think, do, or change anything at the point of now.

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Age of Discovery

‘Age of Discovery’ explores a world on the brink of a new Renaissance and asks: How do we share more widely the benefits of unprecedented progress? And how do we endure the inevitable tumult generated by accelerating change? From gains in health, education, wealth and technology, to crises of conflict, disease and mass migration, the similarities between our world and that of the 15th century are striking and prophetic: we have been here before.