THE LATEST IN OUR SERIES LEADING UP TO THE MANAGEMENT BOOK OF THE YEAR AWARDS
By shortlisted author Jo Geraghty
Building a culture of innovation can transform organisations and improve the everyday lives and experiences of their employees, their investors and their customers. That may be a bold statement but it is one which is backed up by survey after survey across the globe.
Witness the Wazoku Everyday Innovation report which revealed that 90% of executives believe that making cost savings and improving customer experiences come from adopting a culture of innovation. Witness too a Twisthink survey which revealed that 93% of executives believed that innovation was important to their organisation.