The definitive account of the Scrum methodology from its co-creator and the CEO of Scrum, Inc., Jeff Sutherland.
Scrum is the revolutionary approach to project management and team building that has helped to transform everything from software companies to the US military to healthcare in major American hospitals. In this major new book its originator, Jeff Sutherland, explains precisely and step by step how it operates – and how it can be made to work for anyone, anywhere.
Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today’s cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success – while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be
In today’s business world it takes more than a website to stay competitive. The smartest most successful companies are using radically new membership models subscription-based formats and freemium pricing structures to grow their customer base – and explode their market valuation – in the most disruptive shift in business since the Industrial Revolution.
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki’s advice on the tools which make it easier than ever to get established – including social
media, crowdfunding and cloud computing.
Thinking of buying a Franchise, creating your own Franchise or Franchising a product more effectively? Packed with real-life Case Studies and key insights from the Owners and Operators of successful Franchise Systems (Domino’s Pizza, Costa, SSP, Spar, TGIs, Dunkin’ Donuts, SSP, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, Burger & Lobster, GlobalBrand, Glasses Inc etc) this book is THE essential contemporary guide for aspiring Franchisees or ambitious Franchisors.