In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
Growth can be the most important attribute for any business to have, and yet it is often the least well-managed area of a company’s operations. The book reveals the near-universal misunderstandings about consumer motivation, shopping behaviour and brand choice, and shows how these can lead companies to develop bland and undifferentiated consumer propositions.
Introducing new ideas and concepts – such as ‘Shopping on Autopilot’
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.
The world around us is changing rapidly. There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
Today’s conventional wisdom says that to survive, companies must move beyond incremental, sustaining innovation and invest in radical, disruptive innovation. But in doing this, organizations often abandon the important products or ‘crown jewels’ that built the organization, setting their sights instead on reinventing the future of their industry.
In ‘The Power Of Little Ideas’, David Robertson examines a third approach to innovation,
For business leaders, owners and entrepreneurs, finding ways to grow their business in a sustained, predictable and profitable way remains an ongoing challenge. Whilst many find themselves struggling against a climate of uncertainty, change and low productivity, others simply fail to turn their founding vision into something more concrete.